What is the definition of Homepage Engineering?

Homepage engineering is like trying to build a LEGO castle on a balance beam but instead of bricks, you're using your heart rate monitors and your most enthusiastic tweet. It's the art of crafting a digital welcome mat that's so good, it might just convince you your life choices are actually a masterpiece.

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Edgy or unsettling example sentence: "After years of homepage engineering, the website decided to host its final tweet as a landing page, leaving me questioning if I ever got enough likes."